05 March 2008
Restructure in Japanese mobile phone scene.
Give up in mobile phone
On Monday, Mitsubishi Electric announced that they gave up on department of mobile phone. Because of ripe in Japanese mobile phone market.
Mitsubishi Electric have made mobile phone for NTT DoCoMo since 1983. NTT DoCoMo is the biggest and most first mobile phone company in Japan. And they are selling their newest series of mobile phone 705 in Japan. Mitsubishi Electric already made D705i, the newest mobile phone for NTT DoCoMo. Their latest mobile phone D705i is slide type and its have big and beautiful display on it. But recent years their sales is not good and its share was only 3 percent. Most of mobile phone selling in Japan is 3G and it's too expensive to developement. Some say its cost is over 10 billion yen. And they always release their new one in 3 times in a year. I think, it is really hard to survive.
Not only Mitsubishi Electric, Sanyo gave up these departments too in January. Casio and Hitachi are making their mobile phone together.
But I have one big wonder. I think, Japanese maker is famous in the world. But they are not famous in mobile phone market.
Why?
Japanese mobile phone maker is making really high spec model in Japan but I don't need such a high spec model. Now we can watch TV on our mobile phone. But most of people feel they don't need these function. And I feel so.
There are 3 providers in Japan. It's SoftBank mobile, Au and NTT DoCoMo. First we choose provider then, we choose mobile phone. But we can't use D705i in Softbank and Au. These years, they are releasing 3G service FOMA, WIN and SoftBank 3G. Now, these services are most popular series in Japan. In 3G, we can download movies and songs very fast.
Mitsubishi Electric have made mobile phone for NTT DoCoMo since 1983. NTT DoCoMo is the biggest and most first mobile phone company in Japan. And they are selling their newest series of mobile phone 705 in Japan. Mitsubishi Electric already made D705i, the newest mobile phone for NTT DoCoMo. Their latest mobile phone D705i is slide type and its have big and beautiful display on it. But recent years their sales is not good and its share was only 3 percent. Most of mobile phone selling in Japan is 3G and it's too expensive to developement. Some say its cost is over 10 billion yen. And they always release their new one in 3 times in a year. I think, it is really hard to survive.
Not only Mitsubishi Electric, Sanyo gave up these departments too in January. Casio and Hitachi are making their mobile phone together.
But I have one big wonder. I think, Japanese maker is famous in the world. But they are not famous in mobile phone market.
Why?
Japanese mobile phone maker is making really high spec model in Japan but I don't need such a high spec model. Now we can watch TV on our mobile phone. But most of people feel they don't need these function. And I feel so.
There are 3 providers in Japan. It's SoftBank mobile, Au and NTT DoCoMo. First we choose provider then, we choose mobile phone. But we can't use D705i in Softbank and Au. These years, they are releasing 3G service FOMA, WIN and SoftBank 3G. Now, these services are most popular series in Japan. In 3G, we can download movies and songs very fast.
Additional information, some sites announcing that Apple will release iPhone in Japan this summer. I like the design of iPhone and I wanna use iPhone. So, I will buy iPhone after they will release iPhone.
Thank you for your reading!
Good day & Peace and Smile!
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