25 March 2011
AC-gate?
About 3 days after the earthquake, TV stations were broadcasting some special programmes without advertisements that about the great earthquake and tsunami. Now they are broadcasting usual programmes, but most news are about the great earthquake, great tsunami and accidents of nuclear power plant. Last week, they were broadcasting some advertisements from AC Japan. The advertisement became popular because TV stations broadcast them again and again.
What's AC Japan?
AC Japan is private, non-profit organization and its formal name is Japan Advertising Council. It's like Ad Council in the United States. AC Japan born in 1971, as Kansai Advertising Council in Osaka. The organization is supported by 1208 companies (as of May, 2010). They are providing some advertisement for TV stations, radio stations, newspaper publishers, theatres and more. They are endeavor to improve our lives by providing commercials.
Criticism
After the great earthquake, TV stations were not broadcasting advertisement to broadcast the latest news as soon as possible. But about 3 days after the earthquake, they started to broadcast advertisements. Most of them were provided by AC Japan. This is because most of companies ordered not to broadcast their advertisements for their company image. Because of that, only a few advertisements were broadcasting again and again. It's a little pesky. I think, many people think so.
AC Japan was not ready to provide some advertisement about the earthquake at that time, of course. Then most of advertisements were not suitable to broadcast such as campaign to encourage to checkup for breast cancer and cervical cancer.
Well, most unpopular advertisement was about the greeting. The video on top is the one. I heard TV stations received a lot of criticisms that about these advertisements. Then AC Japan apologised about their un-suitable advertisements. I don't think they are doing wrong thing.
Changes
Anyway, they apologised. Also they started to provide new version of advertisements to encourage Japanese people. Also, they mute the sound logo. Basically, they are providing really nice advertisement to improve our lives.
Now, TV stations are back to broadcast usual programmes and usual advertisements. But sometimes these AC Japan's commercial appears. I felt TV stations broadcast too much AC Japan's advertisements, but it's not so awful advertisements. So I hope they will provide these kind of advertisements.
Thank you.
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