09 June 2011
Super cool biz
We the Japanese, love to wear suits even in hot day, I felt. I think, it's really crazy look at the train in summer days in Tokyo. You can see the trains crowded with workers who are wearing suits... Well, it seems so stifling.
Suits is not from Japan, I think. But Japanese people seems to love these suits. Anyway, I don't like it so much.
Some years ago, the government started the campaign "cool biz" to spread business casuals to many companies. They are promoting wears which are better wears than suits and tie during summer. I felt it's really nice campaign, because if these promotion going well, we don't have to wear the suits in hot summer days.
In my opinion, most of these workers are now not wearing their ties. But they are still wearing suits. So the government's campaign seems to be failed.
"Super cool biz" is not so cool
Japanese government started their new summer clothes campaign "Super cool biz". I think, it's not so cool because these wears are just wears for summer. But it looks a little comfortable.
Why they started such a campaign in this year?
Well, the energy shortage to be expected in this summer in Japan. This is due to the major earthquake in March. We still have trouble in Fukushima-daiichi nuclear power plants, and the government ridiculously ordered to stop Hamaoka nuclear power plants in Shizuoka prefecture due to future Tsunami concern. Also, some of Japanese people believe nuclear power plants must stop immediately, and they are now trying to stop all of the nuclear power plants in Japan. (I don't agree with their opinion.)
Because we are in energy shortage, we should reduce our energy spend in this summer. For these reasons, the government started their new campaign "super cool biz". I hope they will promote to wear T-shirts and half pants with sandal. (Of course, I'm joking.)
Starts on cold day
The day one of super cool biz was 1st June. It was really cold day and many people are wearing long-sleeved shirts. Yes, it was totally not suitable day for super cool biz. Day 2 was also cold day and most of people were not trying super cool biz.
In this week, the weather got well and the temperature increased so much. So there might be some people who are trying super cool biz. I've never seen such a people yet.
Well, if I have a chance, I might try super cool biz...
Thank you.
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